CNLA Conference 2026
Bienenstock Natural Playgrounds
Leadership Summit 26
Tuesday, February 3rd
CNLA’s Annual Leadership Summit provides members an opportunity to connect with industry leaders and celebrate excellence with our inaugural Business Awards of Excellence.
BNP is an award-winning leader in the development of natural playgrounds. We’re committed and passionate about sharing our expertise and insight into design, construction, and manufacturing.
Our team includes designers, architects, planners, educators, and manufacturing experts, all grounded in a shared belief in the power of nature to support child development and grow the next generation of environmental stewards.
Meet Our Team

John El-Raheb
CEO
John has been with the firm for over 15 years and has served a number of roles through his ascent to CEO, most recently as the Vice-President of Global Sales & Marketing. Other roles over the past decade have included Web Developer, Project Manager, IT Manager and Mentorship Program Lead. John has an over-arching holistic understanding of BNP and lives our paradigm.

Natasha Sembay
Vice President of Sales, Marketing & Client Experience
A self-described “nature enthusiast, play-rights champion and community builder,” Tash leads Bienenstock’s global sales and client-care engine with the same contagious energy you’ll see when she’s chatting with educators at conferences or walking a site with municipal partners.
Now Hiring
We’re actively growing and always interested in meeting passionate people.
View current openings: Our Careers Page
You’re also welcome to submit a general resume for future opportunities: hr@bienenstockplaygrounds.com
Get to know our people, our culture, and the work we do.

