CNLA Conference 2026

Bienenstock Natural Playgrounds

 

Leadership Summit 26

Tuesday, February 3rd

CNLA’s Annual Leadership Summit provides members an opportunity to connect with industry leaders and celebrate excellence with our inaugural Business Awards of Excellence.

BNP is an award-winning leader in the development of natural playgrounds. We’re committed and passionate about sharing our expertise and insight into design, construction, and manufacturing.

Our team includes designers, architects, planners, educators, and manufacturing experts, all grounded in a shared belief in the power of nature to support child development and grow the next generation of environmental stewards.

 

 

Meet Our Team

John El-Raheb - CEO

John El-Raheb

CEO

John has been with the firm for over 15 years and has served a number of roles through his ascent to CEO, most recently as the Vice-President of Global Sales & Marketing. Other roles over the past decade have included Web Developer, Project Manager, IT Manager and Mentorship Program Lead. John has an over-arching holistic understanding of BNP and lives our paradigm.

Natasha Sembay

Natasha Sembay

Vice President of Sales, Marketing & Client Experience

A self-described “nature enthusiast, play-rights champion and community builder,” Tash leads Bienenstock’s global sales and client-care engine with the same contagious energy you’ll see when she’s chatting with educators at conferences or walking a site with municipal partners.

Now Hiring

We’re actively growing and always interested in meeting passionate people.

View current openings: Our Careers Page

You’re also welcome to submit a general resume for future opportunities: hr@bienenstockplaygrounds.com

Get to know our people, our culture, and the work we do.

Why Us?

2025 Year in Review

Meet some of the team:

From Roots We Grow - A.J. Haygarth

From Roots We Grow - Andrea Vastano

From Roots We Grow - Rob Fazacherley